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With 200 million monthly users , Pinterest might not be a social media behemoth like Facebook, but it is an important social platform with deep penetration in valuable demographics . Half of all U.S. millennials use Pinterest , for instance. But it is not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 & 54 use Pinterest, too. And while it is true that the network does have more female users than male, 40% of new users are men. If you do not have a solid plan in place for how to use Pinterest as part of your business strategy, you are missing out on key opportunities to reach potential new customers. Contents [ hide ] 1 Why use Pinterest for business? 2 Pinterest for Business overview 2.1 Pins 2.2 Boards 2.3 Feed 3 How to set up a Pinterest account for your business 3.1 Step 1: Create your Pinterest for business account 3.2 Step 2: Complete your profile 3.3 Step 3: Confirm your website 3.4 Step 4: Cr